Analytical Hierarchy Process Essay Example for Free (#2)

Analytical Hierarchy Process Essay The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping, it is important to include elements that provide attributes that make consumer decision making easier, comfortable and therefore, lead to a car purchase. As the car market becomes more competitive, there is a greater demand for innovation that provides better customer service and strategic competition in the business management. This paper presents a new methodological extension of the AHP by focusing on two issues. One combines pair wise comparison with a spreadsheet method using a 5-point rating scale. The other applies the group weight to a reciprocal consistency ratio. Three newly formed car models of midsize are used to show how the method allows choice to be prioritized and analyzed statistically. The Analytic Hierarchy Process (AHP) is a structured technique for helping people deal with complex decisions. Rather than prescribing a â€Å"correct† decision, the AHP helps people to determine one. Based on mathematics and human psychology, it was developed by Thomas L. Saaty in the 1970s and has been extensively studied and refined since then. The AHP provides a comprehensive and rational framework for structuring a problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. It is used throughout the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. Users of the AHP first decompose their decision problem into a hierarchy of more easily comprehended sub-problems, each of which can be analyzed independently. The elements of the hierarchy can relate to any aspect of the decision problem. Once the hierarchy is built, the decision makers systematically evaluate its various elements, comparing them to one another in pairs. In making the comparisons, the decision makers can use concrete data about the elements, or they can use their judgments about the elements’ relative meaning and importance. It is the essence of the AHP that human judgments, and not just the underlying information, can be used in performing the evaluations. The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. A numerical weight or priority is derived for each element of the hierarchy, allowing diverse and often incomm-ensurable elements to be compared to one another in a rational and consistent way. This capability distinguishes the AHP from other decision making techniques. In the final step of the process, numerical priorities are derived for each of the decision alternatives. Since these numbers represent the alternatives’ relative ability to achieve the decision goal, they allow a straightforward consideration of the various courses of action. For instance let’s consider cars (an example) which touch the lives of hundreds of millions of people nearly everywhere on this planet on a daily basis. Other than a house, a car is perhaps the largest purchase that we make. With the average cost of a car well over US$ 15,000, choosing just the right one becomes a major decision. Buying a new car is regarded as a decision-making problem and a reflection of customer preference. Someone shops for a new car, he or she want to take a look at finances and options. The possible budget is then a constraint in the decision on which car to buy. Most people shopping for a new car rank safety high among their purchase considerations. Other important attributes include: fuel economy; comfort and convenience features; insurance information; specification and warranties and resale value. Constant changes in customer demands lead manufactures to produce new and improved designs. Automation of manufacturing technologies allows this. Recently the production life cycle has become shorter. For example, General Motors in the USA is leading the industry in developing ground-breaking technologies to improve the driving experience and to meet the changing needs and life styles of modern drivers. They are making efforts to lower the cost of the technology to a level that will make advanced cars an attractive purchase. As the automobile market becomes more competitive, the industry has no choice but to adopt innovation that brings better customer service. Many customers seek advice from car experts or friends when purchasing a car. In many cases, there are times when the price and special features do not match the budget. An appropriate decision-making method for selecting the best car is useful to both customers and producers. An analytic method not only reduces the dealer’s burden, but also may increase sales The analytic hierarchy process (AHP) is an intuitively easy method for formulating and analyzing decisions .It was developed to solve a specific class of problems that involves prioritization of potential alternate solutions. This is achieved by evaluation of a set of criteria elements and sub-criteria elements through a series of pair wise comparisons. The AHP model depicted in this paper uses the following decision criteria: exterior, convenience, performance, safety, economic aspect, dealer, and warranty as well as 39 sub-criteria. For the implementation of the AHP, we considered the three midsize passenger car models as alternatives The source for deriving the evaluation criteria candidate was: 1. A telephone interview with dealers who are part of companies that make the models. The manufacturing company with the highest market share considered graceful body styles and smart design of facilities related to safety to be most important. On the other hand, warranty on the car and the dealer’s strategies for marketing are regarded as important customer criteria; 2. The use of personal experiences recorded on an online bulletin board was corrected using the Internet; The AHP model shown consists of three levels. Exterior involves components and factors seen from the outside such as color, length and width, tyres, trunk, wheels, doors and headlamp styles. It includes the following sub-criteria: model, style, length, quality of interior decoration, number of available color types, and instrument cluster. Convenience is related to the design of the equipments for easy operation. It includes: inside width, ease of loading or unloading packages, convenience of operating instruments, modern fittings (such as electronic systems and a burglar alarm), forward visibility and quality of the audio system. Performance is related to the functioning of the car. It includes maximum torque, maximum speed, fuel tank capacity, braking ability, cornering ability, inside noises and traveling comforts. Safety is enhanced by a body designed to protect the drivers and passengers against collisions. The most important safety features are those that reduce the risk of death or serious injury. It includes: airbags, antilock braking system ABS, impact protection systems, trunk safety, seat belts, safety of the body and number of alarm facilities. Airbags provide total chest and face protection. The ABS allows drivers full steering control and shorter stopping distance in adverse situations. The economic aspect refers to the price and cost of a new car, or maintaining the car within budgets, etc. It includes: purchasing prices, fuel consumption per month, insurance costs and installment conditions, resale prices of used cars and optional equipment costs. The dealer criterion refers to personal characteristics and attitudes that lead the customer to make the purchasing decision. This criterion includes: visits or calls needed to persuade the customer to buy, the dealer’s attitude, the dealer’s expertise and belief in the dealer’s promises. The warranty criterion include: the number of service stations, ease of acquiring spare parts, customer satisfaction after services, and the average repair time for minor troubles. We mailed questionnaires to each of two groups. The first group was given a questionnaire that contained a pair wise comparison sheet. The members consisted of 13 managers who were serving in the sales department and who had experience exceeding 10 years (see Appendix A for this questionnaire). Respondents were domain experts who easily recognized their own sales products and have valuable knowledge about the customer requirements and preferences. Twenty-two potential customers with experience over 7 years were in the second group (see Appendix B). They answered about their satisfaction with their current car. A procedure of prioritizing each car model is shown in Table 1 shows the C.R. for each individual, where the circle represents meaningful C.R. Using Expert Choice, we obtained the synthesized priorities of the main criteria and sub-criteria. The reason that the group’s weight is 1/C.R. is to assign higher weights for higher consistent persons. As a result, safety gains are the highest priority in the main criteria. The body safety is especially important. The synthesized priorities and ranks resulted in Table 2 (Case-II). The priorities of the sub-criteria are not proportional to those of the main criteria. This means the decision-makers have different opinions on the importance of the main criteria. By synthesizing the drivers’ rating values with the priorities, we obtain the priorities of the car models and the ranks with respect to the goal and synthesized priorities for each main criterion when the C.R. is bounded by the limit (see Table 3). In Case-I and Case-II, the computational methods used are reasonable when the groups’ consistency is more important than the individual ones. Because the conventional AHP has no choice but to increase the Delphi rounds in order to increase the groups’ consistency, much effort is required to reduce the C.R. If the Delphi rounds are not sufficiently processed, it is unreliable through the inclusion of inconsistent matrices [12]. Using the Spearman rank correlation test [1], accepting H0 means that the ranks are either uncorrelated or negatively correlated. That is, two decision makers exhibit an insignificant level of agreement in ranking for each criterion. Rejecting H0 means that the ranks are positively correlated. As shown in Table 4, we conclude that there are significant effects between groups since the rate of the H0 acceptance is 83% (65/78 Ãâ€"100). This shows that Case-I is the more appropriate method. It rejects greater agreement between groups. Sensitivity analysis allowed us to verify the results of the decision. A sensitivity analysis can be formed to see how sensitive the alternatives are to change with the importance of the criteria. The Expert Choice implementation of AHP provides four graphical sensitivity analysis modes: dynamic, gradient, performance and two-dimensional analysis [4]. Here performance sensitivity analysis is employed. It depicts how well each alternative performs on each criterion by increasing or decreasing the importance of the criteria. In addition to this, each sub-criterion performs on each main criterion by increasing or decreasing the importance of the main criteria. It should be noted that if a criterion is not sensitive, it would be better to eliminate it from the AHP model. In the case of increasing importance of a criterion to the maximum value of 1.0, we assigned the alternative that gained the highest rank to score 5 and the lowest rank to score 1. The value of Model 1 is 25, Model 2 is 21 and Model 3 is 15. In summary, we can conclude Model 1 is the best among the alternatives, although the highest priorities were different in Case-I and Case-II. This paper presents a decision-making method for selecting the best passenger car models through combining the AHP and a spreadsheet model. The C.R. is used as the decision-maker’s weights. As an implementation of the AHP, three car models were prioritized. Through the sensitivity analysis, the fact that Model 1 ranked the highest is consistent with the result of the highest market share. E.H. Forman, T.L. Saaty, M.A. Selly, R. Waldron, Expert Choice, Decision Support Software, McLean, VA, 1983 T.L. Saaty, K. Kearns, Analytical Planning: The Organization of Systems, Pergamon Press, Oxford, 1985. Y Wind and T L Saaty, ‘Marketing Applications of Analytic Hierarchy Process,’ Management Science, Vol. 26, No. 7, July 1980 Analytical Hierarchy Process. (2016, Dec 31).

Types of Surveys Essay Example | Topics and Well Written Essays - 500 words

Types of Surveys - Essay Example 32. Dole Pineapple, Inc., is concerned that the 16-ounce can of sliced pineapple is being overfilled. Assume the standard deviation of the process is .03 ounces. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 ounces. At the 5 percent level of significance, can we conclude that the mean weight is greater than 16 ounces? Determine the p-value. 38. A recent article in The Wall Street Journal reported that the 30-year mortgage rate is now less than 6 percent. A sample of eight small banks in the Midwest revealed the following 30-year rates (in percent): As the p – value is greater than 0.01, the null hypothesis can be accepted. Hence it can be concluded that there is no significant difference in the mean number of times men and women take – out dinners in a month. 46. Grand Strand Family Medical Center is specifically set up to treat minor medical emergencies for visitors to the Myrtle Beach area. There are two facilities, one in the Little River Area and the other in Murrells Inlet. The Quality Assurance Department wishes to compare the mean waiting time for patients at the two locations. Samples of the waiting times, reported in minutes, follow: 52. The president of the American Insurance Institute wants to compare the yearly costs of auto insurance offered by two leading companies. He selects a sample of 15 families, some with only a single insured driver, others with several teenage drivers, and pays each family a stipend to contact the two companies and ask for a price quote. To make the data comparable, certain features, such as the deductible amount and limits of liability, are standardized. The sample information is reported below. At the .10 significance level, can we conclude that there is a difference in the amounts quoted? 23. A real estate agent in the coastal area of

ACC501 - Accounting for Decision Making Essay Example | Topics and Well Written Essays - 1250 words

ACC501 - Accounting for Decision Making - Essay Example It has expanded rapidly since its insinuation and now has a global presence across all continents - Europe, Asia Pacific, South America and Africa and Middle East markets. In the global market, Ford faces heavy competition. The key competitors of Ford include Aston Martin, Mercedes, General Motors, Chrysler, Toyota, Audi, Daewoo, Honda and Porsche. In addition, it faces strong competition in the local markets as well. For instance, in Asia Pacific, Ford faces strong competition from different companies like Fiat, Tata, Hyundai, Maruti Udyog etc. Ford, unlike its competitors, has ventured into the production of a number of different classes of vehicles. It is evident from the diversity of cars ranging from Jaguar, Volvo, Mercury, Lincoln, Land Rover and Mazda (Davies, 2008). Ford also owns a rental business, Hertz Rent a Car with the aim of getting a wider customer base and collecting profile information. If ford Corporation plans to expand a new plant in China, where it expects a huge demand for its products, than it will be a relevant cost to be considered since this activity will result in incremental benefits that the firm will enjoy. If Ford Company accepts the Labor unions demand for increase in 25% of its wages, it will also be a relevant cost since if the decision is incurred they will face an increase in 25% of the direct labor costs therefore it is relevant. Any cost which does not affect the decision is considered as a non-relevant cost. For instance if Ford company is spending an huge amount of money on the research and development for getting the product for sale than it will be regarded as a sunk and non-relevant cost since they do not increase or decrease the sales neither they change the real costs of the organization. Due to advancement of technology, most of the organizations are efficient as is Ford since it is operating on the state of the art technology. As a result of this Ford is underutilized, and

Macbeth: Pre-determined Destiny Essay -- essays research papers

Macbeth Pre-determined Destiny? Macbeth was a victim of a vicious human flaw. Ambition. It can be great in small dosages, but when one takes what one believes to be ones destiny, as shown in Macbeth, it can be the downfall. Macbeth was a Noble man worthy of Respect, then the prophecies came, and then there was his wife. "Brave and Bold Macbeth (well he deserves that name)" the very words of the king that Macbeth so faithfully served. Never once thinking of murder. But then he receives the Prophecy "Hail Macbeth Thane of Glamis!" "Hail Macbeth Thane of Cawdor!" and "Hail Macbeth king hereafter!". This plants the seed of evil in Macbeth's mind. In fact, one of the first thoughts he has is of Murder. When he returns home, his wife he had already informed; she was sure, that he was "too full of the milk of human kindness" or too feminine to do what was necessary. She convinces him of murder, but Macbeth still is too kind, and tries to pull out, but she simply appeals to his warrior side, and convinces him of it. The three Weird sisters. Instigators, antagonists. Had it not been for them Macbeth may have lived his entire life never even being king. They appear to Macbeth and Banquo. Telling Macbeth, that he shall be king, and telling Banquo, that his heirs shall be kings, but not he. This leads to Macbeth killing Banquo, and trying to kill his son. The witches had not determined Macbeth's fate. But ...

Two Ways of Losing Weight

Eating healthy and nutritious benefits your body when losing weight. While developing an eating disorder causes more harm than good. I am writing about this subject because I have an insight into the subject. I was struggling my whole childhood and I experienced being overweight and I have tried everything in the book to lose weight. In the process I even had an eating disorder for a while and I started to get really un-healthy because of it. So I finally got a grasp on what to do to eat healthy and how to maintain my weight the right way. By doing it the correct way I have kept the weight off, and I feel much healthier inside as well as out.By eating healthy and nutritious you can lose weight, and do it correctly. A balanced diet involves the intake of appropriate foods and drinks that supply nutrition and energy for the maintenance of body cells, tissues, and organs, also to support normal growth and development. Based on the USDA’s food pyramid it will include bread, cereal , rice, and pasta ( six -11 servings a day), vegetables (Three-five), fruit (two-four), dairy (two-three), meat, poultry, fish, dry beans, eggs and nuts (two-three), and fats, oils and sweets (you use sparingly).Portion control is a very important part you need to pay attention to. The best way to judge the right size of a portion that is correct for your body. Is not by the instructions on the side of all food products, but what I have found to be true is to judge a portion by the size of your fist. On top of that what I have found to work is not to eat three meals a day but to have five of these portions throughout the day. By doing this you will make your metabolism work even harder all day toward the loss of weight.The second main step to losing weight the correct way is to incorporate physical activity into your daily routine. The best way to get the ball rolling on this is to stay active with common chores. For instance you can wash and wax a car if you have one for (45-60 min ), wash windows or floors for (45-60 min), Do some gardening for (35-40 min), If you have a baby you can push the stroller (one and a half miles in 30 min), or you can rake the leaves if there are any for (30 min). These are a few examples for beginners to get started without wearing out your body.If you want to get a little more serious right away you can use sports for your daily activity. For instance you can play basketball or shoot hoops for (30-45 min), swimming in the pool or doing laps for (30-45 min), ride a bicycle (four miles in 25-30 min), and then there is jumping a rope for (25 min). These routines are a little more strenuous so I would start off small to see what your body can handle, then build up a routine once you see what you are capable of. Now I will compare how developing an eating disorder to lose weight will affect your body. Also show how the side effects are not worth it.By developing an anorexic disorder to lose weight is not the right path to take. Being anorexic means that you don’t eat food, or have no desire to eat. It is a relentless pursuit of thinness and unwillingness to maintain a normal healthy weight. The bad affects that this has on the body is not worth the amount of weight that is lost. Some of the less severe effects on the body are thinning of your bones (Osteoporosis), brittle hair and nails, dry and yellowish skin, growth of fine hair all over the body (Lanugo), mild anemia and muscle wasting and weakness, and severe constipation.Now there are even more severe effects on the body, they are as follows, damage to the structure and function of the heart, brain damage, and multi organ failure. To lose weight this way is definitely not worth all of these damaging side effects, especially with the severity of some of them. By utilizing this weight loss method to lose weight, you lower your total health and lose vital nutrients the body needs to be healthy. When trying to lose weight correctly, there are many ways t o do it wrong.The eating disorder Bulimia Nervosa is probably the worst option when you are trying to lose weight in a healthy manner. Bulimia affects approximately twelve individuals in a hundred thousand populations, and some reports estimate that one percent of females are affected and point one percent of males. Many people try to lose weight this way, and the side effects can range from minimal to severe. One third of people with bulimia take laxatives and diuretics, these have the most severe effects on your body.They are chronic intestinal inflammation, irregular bowel function, systemic toxicity, kidney damage, body fluid stagnation, and blood pressure complications. So for trying to lose weight in this manner is un-healthy, un-nutritious, and not the correct or successful way to lose weight in a healthy manner. It is far worse for your body and mind than taking the time to do it in a healthy and correct manner, so that the results are far more beneficial to you for a longer period of time.So in conclusion the point that I am trying to really get across to you is how to lose weight in a healthy and correct manner instead of doing it quickly and incorrectly. The correct way of losing weight is by combining eating correctly, portion control, and incorporating physical activity into your daily routine. You can use the USDA’s food pyramid to see what you should eat on a daily routine. Then you use portion control which is eating the right amount of food in a day just like taking in the right nutrients, vitamins, and all the right supplements.By incorporating these things into your daily routine with devotion and a solid routine, you can lose weight while being extremely healthy. Instead of taking the un-healthy route of losing weight which is by doing it quickly and incorrectly. When losing weight using either Bulimia or Anorexia, the bad side effects out way the benefits by far. What I mean is the results of weight loss doesn’t last and real ly doesn’t make you any healthier, it comes back as soon as you stop. Also the damage it does on your body long term is way too far of a risk in my book, and is not worth all the bad effects it has on the body.Really you are making yourself even worse when using an eating disorder to lose weight. So take the time to do it correctly you will be pleased with the results, and you will feel healthy on the inside just as much as the outside. References Http://www. bulimiasideeffects. com/ Http [Do not leave spaces around a slash mark] ://www. powerflexweb. com/contentListDetail. php? idDivision=04&nameDivision Http://search. proquest. com. ezproxy. apollolibrary. com/docview/225013542 Http://search. proquest. comezproxy. apollolibrary. com/docview/196547053

What Is Psychology, Why It Is Important In Health And Social Care Free Essay Example, 2250 words

This is a health-damaging behavior because it compromises the normal life of an individual in such a way that he or she becomes prone to terminal illnesses, as well as, physical impairment such as mobility and respiratory. The paper explores the various aspects of morbid obesity, its causes, and complications, as well as, the proper ways of overcoming the condition. It explores aspects such as self-efficacy, attribution theory, various behavioral models, and locus of control (Alvarez, Brodsky Lemmens 2010, p. According to psychology, people engage in a damaging behavior because of feeling insecure of themselves, and their actions, or because they want to belong to a given group. For instance, one will engage in a damaging behavior with his peers, such as drunkenness, just to be part of their click despite the adverse effects of alcohol on their health. The best way to prevent this life-threatening condition of morbid obesity is to undertake a healthy lifestyle, which incorporates r egular exercises, as well as, healthy diets. As such, victims of morbid obesity should avoid excess intakes of fats in their bodies and turn to healthy food intakes such as lots of fruits and vegetables. We will write a custom essay sample on What Is Psychology, Why It Is Important In Health And Social Care or any topic specifically for you Only $17.96 $11.86/page Psychologists have various approaches to the effect of self-efficacy in an individual, explaining the critical role that it plays in determining the way an individual thinks, feels, or behaves. As such, believing in the capabilities of an individual enables him or her to achieve a given outcome or goal.

Organ Donations Donate to Save a Life - 582 Words

With the evolution of time variety of advanced and useful medical procedures to save lives have been discovered, one of which being organ donations. Now days patients suffering from serious and life threatening conditions have the option of getting their organs replaced; a second chance at life. It should be mandatory that all people, once they have died be organ and tissue donors because after death they no longer need or use their organs. Secondly, by simply donating you could save numerous lives and lastly, there are critical organ shortages within Canada which could be resolved if there were more donors available First of all, everyone should be an organ donor because once you have died there is no need for your organs therefore rather than wasting useful organs they could be used to save another’s life. Statistics show that a single tissue donation can improve lives of 40 people and an organ can save 8. Donating your organs gives others an opportunity for a new life. In addition, after death, they would not be affected in any way with their organs gone and their families wouldn’t have an issue regarding this either because there is no cost. Once a person has deceased, hospitals notify the Organ Procurement Organizations and or Tissue/ Eye banks of death. The organs or tissues then get tested to determine whether the body will accept the organs or not. This step ensures considerably lower risks of the receiving patient’s body rejecting the organ or tissue. DonatingShow MoreRelatedOrgan Donation Essay1194 Words   |  5 PagesOrgan Donation Today in the United States there are thousands of people currently waiting for some type of transplant. If one were to ask a group of people if they have friends or family who have either had a transplant or are waiting for one, one would find that most people know at least one person who has had a transplant or is waiting for one. Transplantation is a great advance in modern medicine. 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